Overview - What is Pixel Guard?

Pixels Guard is the CHEQ solution for protecting data used by ad platform optimization engines. Pixel Guard provides a layer of protection in addition to the CHEQ Customer Acquisition Security IP Blocking and Audience Exclusion capabilities. It is also the only protection tool for campaigns that do not allow IP blocking or audience exclusion, like Performance-max campaigns.

The need for Pixel Guard protection

Tracking tag events are fed into the Optimization Engines in all types of campaigns. The optimization engines use machine learning to optimize and maximize the results by tracking the actions of every visitor on the site whether they are valid or invalid. 

Invalid traffic can engage with your site, triggering events and false conversions feeding back to the learning engine. As a result, the optimization model of the campaign is skewed towards a target audience that includes invalid traffic, causing a dramatic reduction in campaign performance and budget efficiency. Invalid conversion events also pollute your remarketing audiences by adding fake users.

The Solution

Pixel Guard is a protection layer that prevents the optimization engine from learning from invalid users, thereby improving the optimization process.

CHEQ Paradome monitors traffic arriving on your site. When invalid users are detected, Pixel Guard prevents the optimization engine from learning from these invalid users. This prevents smart campaign algorithms from optimizing toward fraudulent activity and excludes these users from remarketing audiences.

For more information, read this article: Link