Overview
Tags are segments of code provided by analytics, marketing, and support vendors to help clients integrate products into their websites or mobile apps. CHEQ tag will enable monitoring and blocking invalid traffic.
The CHEQ tag will need to be installed on each page of your website to activate the products you have us.
Tag Implementation Methods
Standard Website Implementation
The Standard Website Implementation Method is the default and best practice implementation approach. To experience CHEQ's most comprehensive detection capabilities, we recommend placing the CHEQ tag directly on the website to allow the CHEQ tag to fire quicker, allowing us to maximize the opportunity for detecting all invalid traffic.
Advantages
- Reveals more information on invalid traffic sources and volumes
- Provides a bigger dataset for informed decision-making
- Covers bots that bounce from the site in milliseconds, before the tag manager fires
- Feeds more data into our Intelligence Engine and increases predictability
Google Tag Manager Implementation
The Google Tag Manager Implementation Method uses GTM to invoke the CHEQ tag to enable invalid traffic detection.
Disadvantages
- Timing issues due to various setups.
- Troubleshooting an issue is less straightforward.
- Unforeseen and complex variables affect the tag indirectly.
Adobe Dynamic Tag Manager Implementation
The Adobe Dynamic Tag Manager Implementation Method uses GTM to invoke the CHEQ tag to enable invalid traffic detection.
Disadvantages
- Timing issues due to various setups.
- Troubleshooting an issue is less straightforward.
- Unforeseen and complex variables affect the tag indirectly.
Ensighten Bootstrap Implementation
The Ensighten Tag Implementation Method can be used if you have an active Ensighten license. This method uses tags deployed through the bootstrap created with our CHEQ app for easy implementation. Timing is controlled by conditions that can be set to immediate ensuring the CHEQ tag will fire.
Advantages
- Bootstrap uses a single line of code added to your website.
- Easily manage CHEQ tags without having to edit website pages directly. Instead, simply edit the tags and publish the bootstrap in the Ensighten platform.
- Manage tag timing to ensure invalid traffic is detected correctly.
- Faster troubleshooting.