Adobe Data Collection Tags (Launch) Data Layer Integration

Enterprise Support Team
Enterprise Support Team
  • | minute read

The Data Layer Connector allows users to quickly and easily plug Cheq data into Adobe Data Collection Tags (Launch).

Creating Data Elements

Navigate to the Adobe Data Collection Tags property and create a new Data Element to store your variable(s) from the Data Layer Push connector. In most cases, you will create a Data Element for each Key specified in the Data Layer Connector. The configuration for each Key should look something like this:

Field Description Example
Name User-defined name of the Data Element. User | Threat Group
Extension Recommended extension that supports Data Layer Push methodology. Adobe Client Data Layer
Type Required type of the Data Element. Data Layer Computed State
Default Value Optional. If there’s no value, fall back to some other value. Unknown
Path Represents a Key that was input from the Data Layer Connector interface. threat_group
Storage Duration Determines how long the value will be stored in the browser. For most cases, leave it as "None". None

From here, the Data Element can be used in any Rule in your Web Property.

Detecting Data Layer Updates

An event is assigned in every payload, which will proactively signal that the user’s status has changed (for instance, from Valid to Malicious). This event will trigger every time the status is changed, including the first time it is set. This is especially useful to eliminate race conditions because users can trigger a server call when the status is set instead of relying on the data to be sent with the pageview payload.

Note: Please ensure you have considered implications on hit volume in your analytics tool, as the event will typically trigger once per user.

The following example is used with the Adobe Client Data Layer Adobe Launch extension:

Field Description
Name User-defined name of the Rule’s Event.
Extension Select Adobe Client Data Layer.
Event Type Select Data Pushed.
Listen to Select Specific Event.
Time scope Select All.
Event / Key to register for Whatever the value was set for the Event in your Data Layer connector settings.

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